About the role
We are looking for a dynamic and results-driven Paid Search and App Specialist to drive the growth of our Performance Marketing program globally. The role is pivotal in meeting our revenue and efficiency targets, with accountability for performance against Performance Marketing targets globally.
What you'll be doing
Strategy: Work with the Head of Performance Marketing and a team of channel specialists to develop and execute a comprehensive global Paid Search and App strategy. Define the roadmap to achieve revenue and efficiency targets across channels, balancing near-term performance with long-term growth.
Performance management: Be hands-on in our accounts, optimising complex, high-spending global programs across Google Ads (Search & UAC) and Apple Search Ads (ASA). Manage account structures, campaign design, and bidding strategies to maximise ROI and incremental growth.
Industry trends: Stay up to date with the latest trends and innovations in Paid Search, App, and digital marketing. Build relationships with platform partners to identify new opportunities, ensuring we are first to test and adopt emerging products and betas.
Testing and optimisation: Design and execute A/B and incrementality tests across campaigns to drive continuous learning and performance improvement. Partner with Data Science to measure and validate impact.
Data analysis: Use enterprise analytics tools (e.g. Looker) to analyse performance and identify insights. Translate data into actionable recommendations for investment decisions and optimisation.
Reporting and insights: Build and maintain clear dashboards and performance reports for internal teams and senior stakeholders. Analyse competitor activity and market trends, making recommendations to strengthen our position.
Collaboration: Partner closely with Product, Data Science, and Engineering to develop technical solutions (e.g. feed optimisation, automation, tracking enhancements, creative optimisation) that improve campaign efficiency and scalability.
Budget management: Support in setting and managing a large, global annual budget. Ensure efficient spend allocation across markets and platforms to maximise business impact.
Stakeholder management: Communicate effectively with cross-functional teams and senior stakeholders, simplifying complexity and influencing decisions with clarity and conviction.
Requirements
Technical expertise: 3–5 years of hands-on experience managing large-scale Google Ads (Search, UAC) and Apple Search Ads (ASA) campaigns. Experience with automation, scripts, and ad platform APIs is a strong plus.
Analytical skills: Highly analytical and data-driven, comfortable working independently with data to inform strategic and tactical decisions.
Experience: Proven track record in managing complex, high-spending global search and app programme - ideally within e-commerce, technology, or marketplace environments.
Growth mindset: Strong communicator with curiosity and ambition to continuously improve. Thrives in a fast-paced, evolving environment.
Bias for action: Proactive problem solver who takes ownership and drives measurable results.
Test and learn mindset: Embraces experimentation and iterative optimisation to deliver sustained growth.
Why Deliveroo
Our mission is to be the definitive food company. We are transforming the way the world eats by making food more convenient and accessible. We give people the opportunity to eat what they want, as they want it, when and where they want it.
We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.
Workplace & Benefits
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.
Diversity
At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.
We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.