Director of Marketing, France

Why Deliveroo?

Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, and looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

About the role 

The Marketing Director role at Deliveroo offers a thrilling opportunity to spearhead marketing efforts in France, one of our largest and rapidly growing markets. Reporting directly to the General Manager of France, you will have full ownership of the marketing function, which is crucial for driving business growth in the French market.

As a key member of the French GM’s leadership team, you will contribute to strategic business decisions and help steer the overall direction for France. This role involves leading the largest international marketing team at Deliveroo, making you the most senior Marketing Director on an international scale.

You will be responsible for driving the French consumer to love our brand and use our online platform to order from the best restaurants and groceries to be delivered to their homes and offices, helping us to become a household name in France. 

Your role will include the following:

• Strategic Leadership: Contribute to the overall strategic direction for France as part of the Leadership team. Collaborate with the General Manager to leverage market data, customer segmentation, and competitive analysis to define a compelling value proposition.
• Marketing Strategy Development: Design and implement a comprehensive marketing strategy to acquire, grow, and retain consumers. Focus on driving brand preference, traffic, conversion, and retention through effective promotional strategies and local loyalty programs.
• Budget and Target Management: Own the local loyalty strategy, targets, budget and execution, maintaining an agile and data-driven mindset to adjust strategies as needed. Embrace a test-and-learn approach to demonstrate the ROI of marketing spend and optimize the local marketing budget.
• Team Leadership and Development: Build and lead a high-performing local marketing team. Nurture talent, recognize strengths and development opportunities, and support pathways to growth. Provide daily guidance and motivation to the team.
• Growth Monitoring and Innovation: Monitor business growth and consumer indicators, recognizing trends and troubleshooting issues. Proactively identify opportunities to accelerate growth and think innovatively to overcome growth-limiting challenges.

Integrated Campaign Execution: Deliver integrated, 360-degree marketing campaigns. Localize and execute marketing strategies in collaboration with country management, Global Marketing, and central teams to achieve commercial targets.

• Customer Advocacy: Champion the local customer while working collaboratively with local country management and HQ teams to ensure alignment and drive growth in France.
• Cross-Functional Collaboration: Partner with Commercial, Operations, and Customer Care to grow lead acquisition and design programs for new and expansion opportunities. Collaborate with UK-based central teams, product, data science, sales, and creative studio to produce relevant content.

What you’ll need to thrive in this role:

We are looking for a Marketing leader with over 12 years of experience, extending to 15 years or more, scaling, both online and offline in a hyper growth consumer-focused technology company. 

You’ll also need to have:

• Previous experience as Marketing Director and ideally experience in: 

• • A growing B2C tech business
  • Consumer / FMCG industries 
  • Digital/ platform business
  • Food / Hospitality
• Fluent English/ French language skills 
• Exceptional Analytical and Organizational Skills: Develop dashboards and optimize multiple KPIs across various platforms to enhance decision-making. Demonstrate strong organizational skills and an operational mindset to manage multiple projects simultaneously, while effectively dealing with ambiguity. Influence decision-making at all levels of the organization, even without formal authority.
• 360-degree marketing fluency across the full mix in a B2C environment- online/offline, digital/ traditional, direct marketing, brand, TV/radio, brand building/direct
• Brand Building Toolkit: Design and implement a toolkit to enhance creativity and support the creation of marketing campaigns that engage France's diverse customer base with cultural relevance
• Experience in leading and developing high-performing teams
• Experience in a top-performing consumer oriented company a plus
• Ability to negotiate deals and terms with solution or media partners to maximise visibility, cost of acquisition and ROI

Preferred

• Comfortable in a dynamic environment and adaptable to change with the ability to execute quickly
• Superb analytical skills, with the ability to create dashboards and maximise multiple KPIs across various platforms to drive decision-making.
• Organizational skills and an operational mindset with the ability to juggle multiple projects simultaneously
• Ability to influence decision making at all levels of the organization without formal reporting structure authority
• Experience in leading and developing high-performing teams
• Experience in a top-performing consumer oriented company a plus

Workplace & Benefits

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, hybrid remote work, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.

Diversity

At Deliveroo, we’re committed to creating a company as diverse as the communities we serve. We welcome everyone, regardless of gender identity, race, disability status, neurodiversity, sexuality, religion, or whether coriander is your sworn enemy. If you need any adjustments to the application or interview process, let us know, and we’ll ensure equitable opportunities. Deliveroo France was scored 98/100 on the Gender Equality Index 2024, demonstrating our commitment to diversity and equal opportunities. Learn more about our EDI initiatives here.