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Restaurant Strategy Manager, Category Strategy


London, UK (HQ)


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The Role

As a Restaurant Strategy Manager, you will lead Deliveroo’s thinking on how we drive future growth of the restaurant delivery category.  You will be an expert in understanding consumer attitudes and behaviours by purchase mission and will translate this insight into strategies to drive demand growth.  Working cross-functionally with our Marketing, Product, and Commercial teams, you will define our prioritised roadmap and lead or coordinate the majority of initiatives on it to realise our growth ambitions in restaurant delivery and to be the partner of choice for restaurants thanks to the innovation we bring to the category that drives growth for them.

Reporting into the Director of Restaurant Strategy, this role offers regular exposure to senior commercial and technology leaders and the opportunity to work across all Deliveroo markets.  For the successful candidate, it offers the opportunity to develop strong strategic problem-solving and project management skills as you design and implement the new and different for Deliveroo.

What you’ll be responsible for

  • Leading the identification of opportunities to drive demand growth for the restaurant delivery category through a deep and segmented understanding of consumers attitudes, needs and behaviours
  • Prioritising the opportunities to ensure we are focused on those that will drive maximum impact for Deliveroo
  • Defining the key consumer-led, growth strategies required to unlock the priority opportunities
  • Developing the supporting investment cases and leading senior leadership decision-making on those investment cases
  • Collaborating with marketing, product and commercial leaders to cascade these strategies into future roadmaps and an aligned programme of work
  • Managing the programme execution to ensure strategies are executed effectively
  • Driving a common understanding of our restaurant growth strategy across all relevant teams
  • Collaborating with our B2B Content teams to ensure we build external recognition for our thought leadership in driving category growth

Key competencies of successful candidates

  • Problem-Solving & Strategic Thinking: Consistently applies structured thinking to own and others' work. Provides thoughtful frameworks for weighing tradeoffs in unclear situations. Drives forward-thinking analyses. Coaches others in building blocks of strategic thinking. Understands the strategic implications of their work. Is able to anticipate risks and suggest ways to mitigate.
  • Project Management: ability to manage and progress a multiple, complex projects in parallel that involve multiple stakeholders across markets and other Deliveroo functions
  • Business acumen:  Strong ability to apply knowledge of business levers to drive positive outcomes for stakeholders. Consistently applies good business judgement in varying contexts 
  • Change Management:  utilises a range of proven techniques to manage a diverse team through a series of change such that they consistently adopt new ways of working and the tools that support them
  • Communication & Influence: Builds trust and influence through structured, data-driven communication. Makes even the most complex information clear. Collaborates effectively across a wide range of teams and stakeholder groups. Demonstrates a confident presentation style and communicates effectively upwards and downwards. 
  • Team Development:: A team player who readily collaborates cross-functionally and can resolve areas of misalignment or conflict between teams. Provides regular, constructive feedback to teammates to support team growth and talent retention. Effectively manages difficult interpersonal situations within the team. 
  • Community-Building: Actively participates in activities that strengthen Deliveroo (e.g. onboarding, training, mentoring, diversity and inclusion). Encourages team participation. Plays a growing role in attracting and hiring talent.

Why Deliveroo

Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

Workplace & Benefits

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.


At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.

We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.

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A competitive and comprehensive compensation and benefits package

Time to recharge

  • 25 days of annual leave (increases with tenure) and public holidays
  • One paid day off each year to volunteer or support a charity of your choice


  • Headspace membership
  • Fitness membership
  • Private medical, medical subsidy or Wellbeing Allowance, dependent upon location



  • We pay every employee competitively for the role they are performing in their respective location
  • Most employees are eligible for a variable cash bonus that directly rewards individual contributions and is linked with broader company success

Work life

  • Market-leading Parental and Compassionate Leave Policies
  • Work-from-home kit
  • Employee Assistance Programme
  • Roolearn platform, giving you access to content from leading L&D provider
  • Employee Resource Groups including Women in Tech, Roo-LGBTQ+, Racial Equity and more


  • Free Deliveroo Plus subscription (or equivalent)
  • While this varies by country, you’re likely to have monthly team lunches and, if you are in the office, frequent opportunities to try new foods