CRM Executive


Hong Kong


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The Role

As a CRM Executive, you are the voice of Deliveroo when speaking with our HK customers.  Reporting into the HK CRM Manager, you’ll initiate, build, proof, send and approve targeted campaigns across our customer segments, including campaigns that support and enhance our overall marketing calendar. Overall you’ll be laser focused on creating campaigns that are relevant to our customers, focusing on utilizing the right channels at the right time, ultimately delivering a meaningful impact to our customers and the business. You'll sit within the HK Marketing Team, but will work closely with teams in other markets from across the whole business.


You’ll be a passionate and technical CRM marketer, who consistently puts the customer at the center of their decision making and campaign execution. You'll be the kind of person who can’t wait to look at your metrics soon after a send, and you'll get excited about new ideas, new channels and new campaigns. You'll work well with others and arrive at kick-off meetings for a new campaign full of ideas, based on what we've learnt through data and your own inspiration.  


To do all of this, you'll :

  • Collaborate with the HK CRM Manager, HK Marketing Team and other stakeholders to support the HK Marketing calendar through CRM channels & in-app touchpoints
  • Coordinate and be responsible for BAU calendar management and for creating engaging and dynamic end-to-end delivery of emails, push-notifications, in-app banners and in-app messages executing in a timely and effective manner  
  • Be comfortable with data targeting, segmentation & analysis - pulling it, manipulating it and interpreting it
  • Drive test & learn strategies to optimize email templates, content and customer initiatives creating CRM best practices and making recommendations
  • Support the HK CRM Manager with the CRM strategy: analyze and track key segments for future growth and planning
  • Conduct post campaign reporting, pulling out the most interesting learnings and using these to guide your future ideas
  • Track competitor CRM activities and provide a weekly report


What we're looking for:

  • Bachelor's Degree (Marketing or Business preferred) or strong relevant experience
  • A minimum of 1-2 years experience working within CRM 
  • Demonstrated experience in working with databases, data analysis segmentation
  • Highly computer literate with:
    • HTML familiarity (ability to understand where changes need to be made)
    • Email deployment experience (Braze experience preferred)
    • Data visualization tools (Looker experience preferred)
  • Self-motivated, driven and have the desire to help
  • Ability to coordinate with multiple stakeholders
  • Ability to work on strict & tight deadlines
  • Native Cantonese speaker and writer, English fluency a must


A competitive and comprehensive compensation and benefits package

Time to recharge

  • 15 days of annual leave and public holidays
  • One paid day off each year to volunteer or support a charity of your choice


  • Headspace membership
  • Gym allowance
  • Active social committee
  • Caring for our local community and our environment – for example our partnership with the Plastic Ocean Foundation


  • We pay every employee competitively for the role they are performing in their respective location
  • Depending on role, employees may be eligible for a variable cash bonus that directly rewards individual contributions and is linked with broader company success

Work Life

  • Flexible working hours and location flexibility
  • Competitive Parental Leave Policy
  • Employee Assistance Programme
  • Roolearn platform, giving you access to content from leading L&D providers
  • Employee Resource Groups including Women in Tech, Roo-LGBTQ+, Racial Equity and more


  • Free Deliveroo Plus subscription
  • Monthly Friday breakfasts and lunches in the office
  • Snacks & drinks are also available to enjoy in the office